All the visual content, such as images, photos, and videos is created at this phase. Once again, all the info that was gathered through the first phase is very important. The customer and targeted audience must be kept in mind while working on a design.

The website layout is the result of a designer’s work. It can be a graphic sketch or an actual graphic design. The primary function of the layout is to represent the information structure, visualize the content, and demonstrate the basic functionality. Layouts contain colors, logos, images and can give a general understanding of the future product.

Estimated time: from 1 to 4 weeks